WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
We do transcreation.
We dream transcreation.
We eat transcreation.
Transcreation is a process that helps adapt a message’s “heart” into another language to have a more meaningful connection with a new target audience.
Taco Emoji: Uncomfortable in Its Shell.
The new taco emoji came out recently – but like most people, we weren’t very happy with it. First of all, a hard shell taco doesn’t represent what an authentic taco really is, and it definitely shouldn’t have tomato, lettuce or cheddar cheese as toppings either.
Make Up Your Own Cinco de Mayo?! No Way, Jose!
Nearly every night before I crash out, I go through my routine “I swear this is the last one” late night social media scroll. On one of those recent nights, I came across a Jose Cuervo Facebook post that began with the following text: “Don’t know what #CincoDeMayo is actually about?”
CultureSpan Takes on Tinseltown
This past Christmas, we gave our clients and friends the gift that gives all year! Take a sneak peek at our movie poster calendar pages.
Beer! Uniting cultures since forever.
They say love unites all cultures, but at CultureSpan we think it’s beer. Pop a cold one and try to solve these transcreated bottle cap pictograms.
Advertising Students Take A Bite Out of Agency Life
We had a few students stop by our offices for their Shadow Day. We figured we’d do something a little different than what they expected.
Donas de Dunkin'
Dunkin' Donuts definitely isn't our client but it doesn't mean we didn't have fun with a re-imagined rebranding!
Coca-Cola's Super Bowl Commercial - Not The Real Thing?
The Super Bowl. It’s a national pastime as American as baseball, apple pie and twerking. A day when we come together with family and friends for a total of four quarters to cheer or jeer a favorite team whichever team we despise the least. On this special day, millions of us throw eating regimens to the wayside as we scarf down hoagies, chicken wings, ribs and anything else that’ll fit in our bellies.