WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
The Year of the Tiger
was a Roaring Success
for CS and Our Clients
We’ve come full circle to a clean slate of possibilities and resolutions… for however long they may last! While there’s a ton of excitement for what’s to come, we certainly can’t forget the highlights of 2022 and the CultureSpan team definitely had plenty.
Video Content: Keeping Quality Up and Costs Down
As video content production becomes more democratized, how can marketers keep quality up and budgets down.
Casting Bad
I recently read that the main character of one of arguably the greatest TV dramas of all time was almost cast differently. I’m speaking, of course, about Bryan Cranston in the epic role of Walter White in AMC’s Breaking Bad.
Coca-Cola's Super Bowl Commercial - Not The Real Thing?
The Super Bowl. It’s a national pastime as American as baseball, apple pie and twerking. A day when we come together with family and friends for a total of four quarters to cheer or jeer a favorite team whichever team we despise the least. On this special day, millions of us throw eating regimens to the wayside as we scarf down hoagies, chicken wings, ribs and anything else that’ll fit in our bellies.
ABC and Univision Tie the Knot with Creation of Fusion
Fusion, the new network conceived by a union of ABC and Univision, is described as a meeting place for English-speaking Latinos bringing together different cultures, different voices and different viewpoints. For our team at CultureSpan, Fusion represents much more than a new Latino/Hispanic media opportunity. It validates something that we’ve been working on for over 33 years - culturally integrated media for mainstream viewing. No borders, no token stereotypes.