WHAT SPARKS OUR INTEREST

A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.

Viva Magenta!

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It was recently announced that Pantone's Color of the Year for 2023 will be Viva Magenta. For me, magenta is a crucial part of my daily life as a graphic designer. The color is one of the foundations of color printing — the M in CMYK (cyan, magenta, yellow, black). And while it’s a subtractive primary color, it doesn’t get nearly as much recognition as it truly deserves.