WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Pachanga Con La Flaca
For many cultures around the world, death represents the terminal stage of life and it evokes fear. For Mexicans and some parts of Latin America, death is a transitional phenomenon that is viewed with a playful and positive attitude. Therefore, Día de Muertos is a joyful celebration and remembrance for those who are gone but live through us.
How well do you know your Mexican historical figures?
Every once in a while (and generally more often than that), an advertisement or a sign in a store will incorrectly pair historical Mexican figures with historical Mexican events. Whether it’s 5 de mayo, 20 de noviembre or even today’s 16 de septiembre, there always seems to be some kind of mix-up.
Sending Health Information to Hispanics? Choose Your Media Wisely.
The intangible nature of defining a culture and the formation of attitudes that stem from it can be difficult to measure, but we were up for the challenge when we designed our market research study titled, Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.
Shifting Trends in Diabetes Testing Among Hispanic Millennials
A few months ago I had the honor of delivering a talk at the statewide Multicultural Health Conference held in Minneapolis, Minnesota. The talk focused on the first data extraction from a consumer research study developed by CultureSpan Marketing in partnership with MerKadoTeknia Research and Consulting titled, “Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.”