WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
The Power of Personas:
A Brief Guide, Part 2
Welcome back! In my previous article The Power of Personas: A Brief Guide Part 1, we covered research and persona information-gathering techniques as well as identifying your persona pain points and challenges. Now we can move forward on the information breakdown and why this information is so critical when considering how to best set-up any marketing campaign to ensure the highest level of engagement and generating leads.
Transcreation: Language and Cultural Awareness.
Ready to increase your cultural intelligence? Here Manny Rodriguez, Director of Client Relations, breaks down the methodology behind Transcreation and shares a real world example of how it can solidify your Hispanic Marketing efforts.
Sending Health Information to Hispanics? Choose Your Media Wisely.
The intangible nature of defining a culture and the formation of attitudes that stem from it can be difficult to measure, but we were up for the challenge when we designed our market research study titled, Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.
Pharma Challenged to Include Hispanics in Clinical Trials
A 2016 Pew Research Center study predicts the upcoming presidential election will see the highest ethnic and racial diversity in history. The recent growth in Hispanic eligible voters is undoubtedly a direct result of the charged rhetoric of the presidential campaign. As immigration reform has dominated mainstream debate, Hispanics have been targeted in verbal – and sometimes physical, attacks that have mobilized communities across the U.S.
Shifting Trends in Diabetes Testing Among Hispanic Millennials
A few months ago I had the honor of delivering a talk at the statewide Multicultural Health Conference held in Minneapolis, Minnesota. The talk focused on the first data extraction from a consumer research study developed by CultureSpan Marketing in partnership with MerKadoTeknia Research and Consulting titled, “Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.”