WHAT SPARKS OUR INTEREST

We’ve come full circle to a clean slate of possibilities and resolutions… for however long they may last! While there’s a ton of excitement for what’s to come, we certainly can’t forget the highlights of 2022 and the CultureSpan team definitely had plenty.

There’s hardly any aspect of the business world that hasn’t been affected by the COVID-19 pandemic, including marketing and advertising.

Think marketing is all about persuasion and sales? Not quite. It's a clever concoction of individual elements that can create a sure-fire formula for success when properly mixed.

CultureSpan Marketing prides itself on having provided our clients with successful media placement strategies over the 39+ years we’ve been in business. However, the ability to create them doesn’t happen overnight as it takes a combination of skills, tools and knowledge to garner results.

Let’s face it, stock photography has become easily accessible, cliché and far from original. If you’re planning on developing a campaign, you should think twice about using stock photography. I’m not going to completely bash stock photos, since they do have a time and place for their use. However, I’m going to discuss some of the problems that have emerged in today’s visual world because of them.

Ready to increase your cultural intelligence? Here Manny Rodriguez, Director of Client Relations, breaks down the methodology behind Transcreation and shares a real world example of how it can solidify your Hispanic Marketing efforts.

Picture this. You are 16 years old and peacefully asleep in your bed on a Sunday morning. Just as you are about to flip your pillow to sleep on the cool side for another couple of hours, you are rudely awakened by loud blaring Tigres Del Norte music and its cleaning time.

If you watched any coverage from the 2018 World Cup, you surely noticed the international flavor of the advertising. Some ads were subtle, featuring international looking talent, but some you just couldn’t miss.