WHAT SPARKS OUR INTEREST

Ready to increase your cultural intelligence? Here Manny Rodriguez, Director of Client Relations, breaks down the methodology behind Transcreation and shares a real world example of how it can solidify your Hispanic Marketing efforts.

Picture this. You are 16 years old and peacefully asleep in your bed on a Sunday morning. Just as you are about to flip your pillow to sleep on the cool side for another couple of hours, you are rudely awakened by loud blaring Tigres Del Norte music and its cleaning time.

If you watched any coverage from the 2018 World Cup, you surely noticed the international flavor of the advertising. Some ads were subtle, featuring international looking talent, but some you just couldn’t miss.

From a marketing perspective, the 2018 National Indian Gaming Association (NIGA) Convention held in Las Vegas this past April provided great insight into an industry that is agile and quickly adapting to new technology.

If you're in the travel and hospitality industry and would like to target Hispanic travelers in your next campaign, then you've landed in the right place. In this article we'll examine how Hispanic travelers make their travel plans, why they are traveling and where they are traveling to.

This approach has become prevalent in digital media and is especially pertinent when considering marketing to the Hispanic population. There are several things to be aware of when developing any social media campaign. 

The purpose of this guide is to help marketers understand the difference between straight up translation and transcreation. Understanding the difference between these two concepts will fundamentally change the way you market to Spanish-speaking audiences.

Technology has shifted the way consumers are connecting with brands and the way they buy. With so much information available at our fingertips, we’re becoming more educated about the things that interest us faster, which is a good thing.