WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Marketing to Hispanics: Is Your Industry Missing Out?
It’s no secret that the Hispanic population continues to grow along with its collective wallet. While there are many reports that discuss this spending power and the overall influence of the demographic, many companies are still failing to market to U.S. Hispanics. As a result, they’re potentially losing out on quite a bit of revenue.
Credit Unions vs. Banks: Dueling Headlines Part V
This may be our last installment in the Dueling Headlines series, but it is certainly not the final word in the bank vs. credit union battle. This next article shows how a headline for a National Credit Union Administration (NCUA) brings “perceived” finality to the issue.
Credit Unions vs. Banks: Dueling Headlines Part IV
Our most recent entry in the Dueling Headlines series showed that credit unions were improving market share as the result of a national “Bank Switching Day” campaign. While the shift was not monumental, credit unions were quick to seize the data and make the most of it in headlines. Interestingly, the following article seems to refute the claim and brings a new dimension into the mix – an admission that the social media campaign actually gained traction online but failed to initiate the switch on a large scale.
Credit Unions vs. Banks: Dueling Headlines Part III
Parts I and II of our Dueling Headlines series focused on how banks and credit unions use research to prove their customer service supremacy. The third post examines “bank switching” and how each institution is using competing headlines to sway consumer perceptions.
Credit Unions vs. Banks: Dueling Headlines Part II
In Part I of our series on Dueling Headlines, we saw that research from the American Customer Satisfaction Index (ACSI) stated that credit unions set an all-time record for customer satisfaction. In the following article you’ll see how banks came back with some favorable data to offset the perception. Same story. Different outcome.
Credit Unions vs. Banks: Dueling Headlines Part I
Six different studies. Six different outcomes. Over the course of the next few weeks, we’ll explore how data interpretation and well-crafted headlines can be used to sway public opinion for or against banks or credit unions. It’s interesting to see how research developed with the same intent can have totally different outcomes.