WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
The Power of Personas:
A Brief Guide, Part 1
You want your brand to tell a genuine story. One that will make an impact by grabbing attention and sparking conversations. All you need to get started is a great idea, right? Not entirely. For great content marketing to work, you need to better understand who you’re trying to reach.
Sending Health Information to Hispanics? Choose Your Media Wisely.
The intangible nature of defining a culture and the formation of attitudes that stem from it can be difficult to measure, but we were up for the challenge when we designed our market research study titled, Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.
Video Content: Keeping Quality Up and Costs Down
As video content production becomes more democratized, how can marketers keep quality up and budgets down.