WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
The Periodic Table of Advertising & Marketing
Think marketing is all about persuasion and sales? Not quite. It's a clever concoction of individual elements that can create a sure-fire formula for success when properly mixed.
Celebrating another CultureSpan Marketing milestone!
Today we celebrate another CultureSpan Marketing milestone! While we’ve been around for 39 years already, today marks the sixth year of our existence as CultureSpan Marketing.
National Coloring Book Day
Today is National Coloring Book Day, a day meant for recognizing the joy that all children and adults share in expressing their creativity through coloring pages. In light of such a special occasion, we wanted to highlight our very own talented artists that were featured in El Paso Inc., What’s Up‘s Artist Spotlight - Last Thursdays Art Walk hosted by DeadBeach Brewery.
GOTería – When Two Famous Games Collide
On May 19, 2019, eight years of our lives came to a close as millions witnessed the series finale of the global phenomenon that is Game of Thrones. After a seemingly eternal two-year wait between seasons, the Lord of Light finally bestowed us with the conclusion of the bloody saga. Emotions ran high at CultureSpan. We knew we had to pay tribute to such a powerful story for making us feel alive.
Can We Talk About the Problem with Using Stock Photos?
Let’s face it, stock photography has become easily accessible, cliché and far from original. If you’re planning on developing a campaign, you should think twice about using stock photography. I’m not going to completely bash stock photos, since they do have a time and place for their use. However, I’m going to discuss some of the problems that have emerged in today’s visual world because of them.
The Spanny Love Continues!
As you may have seen by now, this past holiday season we treated our clients and vendors to Spanny Awards as holiday gifts. Each Spanny included recognition of their stellar skills plus movie tickets and a tall, chocolatey Spanny to top it all off.
Total Eclipse of the Art
Now that the buzz of the recent total eclipse has passed and its eventual hangover has finally subsided (except for those few proud souls who dared look directly into the abyss, despite warning to the contrary) we here at CS get a little misty thinking back to the day when so many of us across the U.S. were united as one in a singular mission;...
Valentine’s Day:
Yay or Nay?
Ahhhh… Valentine’s Day! A 24-hour period of potential amor, roses by the dozens, sweet love-laced confections and greeting cards scribbled with the spilled confessions of your heart. Just one question… sign you up or ship you out?