WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Awaken Casino Revenue through Market Diversification
From a marketing perspective, the 2018 National Indian Gaming Association (NIGA) Convention held in Las Vegas this past April provided great insight into an industry that is agile and quickly adapting to new technology.
Casinos Double Down with Hispanic Engagement
If you could create the perfect manual for recruiting Hispanic members to your players club, complete with insights that would make them feel valued and help retain their loyalty for years to come, it might include some seemingly counter intuitive instructions, like directing associates to not ask them to place their bets.