WHAT SPARKS OUR INTEREST

Think marketing is all about persuasion and sales? Not quite. It's a clever concoction of individual elements that can create a sure-fire formula for success when properly mixed.

Welcome back! In my previous article The Power of Personas: A Brief Guide Part 1, we covered research and persona information-gathering techniques as well as identifying your persona pain points and challenges. Now we can move forward on the information breakdown and why this information is so critical when considering how to best set-up any marketing campaign to ensure the highest level of engagement and generating leads.

Every day can bring something new in the world of digital marketing and advertising. So how do you keep up with all these advancements or what will work best for your company?

This approach has become prevalent in digital media and is especially pertinent when considering marketing to the Hispanic population. There are several things to be aware of when developing any social media campaign. 

Digital marketing changes at a fast pace. What worked for your business last year can hardly be applied today. Our infographic will help you with what's currently trending and how to prepare for this holiday season.

It’s no secret that the Hispanic population continues to grow along with its collective wallet. While there are many reports that discuss this spending power and the overall influence of the demographic, many companies are still failing to market to U.S. Hispanics. As a result, they’re potentially losing out on quite a bit of revenue. 

Congratulations, fellow citizens! Our attention span is now less than that of a fish. According to the National Center for Biotechnology Information, the average attention span in 2000 was at twelve seconds.