WHAT SPARKS OUR INTEREST

When it comes to building business, it seems we’re all looking for the newest, fastest and most effective way to get the job done. Inbound marketing, outbound marketing, marketing automation, SEO… You name it – we’ve researched it. The list of client conversion tools at our disposal goes on and on, and we’re implementing a few with good results. 

Every once in a while (and generally more often than that), an advertisement or a sign in a store will incorrectly pair historical Mexican figures with historical Mexican events. Whether it’s 5 de mayo, 20 de noviembre or even today’s 16 de septiembre, there always seems to be some kind of mix-up. 

Here at CultureSpan Marketing, it’s pretty clear that we’re students of culture and beyond that, how the Hispanic market segment is helping to change the face of marketing and advertising as we know it. That being said, most of us are also fans of football, what we could consider the great American pastime.

The intangible nature of defining a culture and the formation of attitudes that stem from it can be difficult to measure, but we were up for the challenge when we designed our market research study titled, Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.

When our client, El Paso International Airport (EPIA), informed us that an entirely new airline would be providing their low cost, non-stop flight service from El Paso to some awesome destinations, we weren’t the least bit surprised.

Digital marketing changes at a fast pace. What worked for your business last year can hardly be applied today. Our infographic will help you with what's currently trending and how to prepare for this holiday season.

It’s no secret that the Hispanic population continues to grow along with its collective wallet. While there are many reports that discuss this spending power and the overall influence of the demographic, many companies are still failing to market to U.S. Hispanics. As a result, they’re potentially losing out on quite a bit of revenue. 

A 2016 Pew Research Center study predicts the upcoming presidential election will see the highest ethnic and racial diversity in history. The recent growth in Hispanic eligible voters is undoubtedly a direct result of the charged rhetoric of the presidential campaign. As immigration reform has dominated mainstream debate, Hispanics have been targeted in verbal – and sometimes physical, attacks that have mobilized communities across the U.S.