WHAT SPARKS OUR INTEREST

Transcreation is a process that helps adapt a message’s “heart” into another language to have a more meaningful connection with a new target audience.

It was recently announced that there are now more Spanish speakers in the United States than in Spain.

Its been some time since we posted our first of three articles about introducing a Hispanic perspective to your marketing strategy, and honestly while I was preparing this second article the entire industry was kicking into overdrive… no, more like hyper drive.

Would a lemon by any other name taste as sour? That’s what we asked ourselves when creating our latest visual Transcreation piece. As is our habit, we were discussing the ins and outs of navigating between two languages and why it’s so important that we don’t merely translate.

This past Christmas, we gave our clients and friends the gift that gives all year! Take a sneak peek at our movie poster calendar pages.

They say love unites all cultures, but at CultureSpan we think it’s beer. Pop a cold one and try to solve these transcreated bottle cap pictograms.

Transcreating your marketing strategy is a multi-tiered process — one that begins with understanding why it's so worth the investment. In this article, I list some ideas on how to begin evaluating your Hispanic opportunity and present it to the people signing off on the marketing budget.

Dunkin' Donuts definitely isn't our client but it doesn't mean we didn't have fun with a re-imagined rebranding!