WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Total Eclipse of the Art
Now that the buzz of the recent total eclipse has passed and its eventual hangover has finally subsided (except for those few proud souls who dared look directly into the abyss, despite warning to the contrary) we here at CS get a little misty thinking back to the day when so many of us across the U.S. were united as one in a singular mission;...
THREE EASY WAYS TO IMPROVE YOUR HISPANIC CONTENT MARKETING STRATEGY
Every savvy marketer knows about the growth and power of the Hispanic market. However, it’s still underserved and many industries lack the funding, knowledge and strategy to pique the interest of this demographic.
Taking Back Cinco: A Holiday Overhaul
It’s that time of year again - Cinco de Mayo is almost here! While everyone imbibes the “spirit” of the holiday, we also want to pause and ponder about how this originally little celebrated day became co-opted into a day synonymous with partying and cerveza.
Frame Switching, Code Switching and Transcreation
In all the research out there on acculturation, assimilation and multicultural communication, “code switching” and “frame switching” present some of the more interesting food for thought in the growing discipline of bicultural marketing.
Three Hispanic Marketing Fundamentals That Work
Reaching the Hispanic community demands more than just a one-size-fits-all approach to marketing. Although many may think this notion is Marketing 101, there are entire industries that prove otherwise as many have yet to begin dipping their dollars into the market.
Valentine’s Day:
Yay or Nay?
Ahhhh… Valentine’s Day! A 24-hour period of potential amor, roses by the dozens, sweet love-laced confections and greeting cards scribbled with the spilled confessions of your heart. Just one question… sign you up or ship you out?
How To Become “El Jefe” of Snapchat: New Marketing Strategies For Hispanic Millennials
Snapchat’s marketing potential and rapid growth is still under the radar for most companies. Only two percent of all businesses are actually using Snapchat to connect with their audiences, despite its increasing popularity, especially amongst the 13 to 34 demographic. Throw in an environment which already has highly engaged consumers and it's easy to understand why Snapchat is such an ideal social network tool.
Promoting Airports to Fuel Economic Development
Sprawling on the fringes of many U.S. cities can be found huge compounds with rows of nondescript hangers, wide-open runways and planes methodically queuing up to move the masses to places far and wide. This image pretty much sums up the extent of experience most people will ever have with airports.