WHAT SPARKS OUR INTEREST

It’s that time of year again - Cinco de Mayo is almost here! While everyone imbibes the “spirit” of the holiday, we also want to pause and ponder about how this originally little celebrated day became co-opted into a day synonymous with partying and cerveza.

Reaching the Hispanic community demands more than just a one-size-fits-all approach to marketing. Although many may think this notion is Marketing 101, there are entire industries that prove otherwise as many have yet to begin dipping their dollars into the market. 

Snapchat’s marketing potential and rapid growth is still under the radar for most companies. Only two percent of all businesses are actually using Snapchat to connect with their audiences, despite its increasing popularity, especially amongst the 13 to 34 demographic. Throw in an environment which already has highly engaged consumers and it's easy to understand why Snapchat is such an ideal social network tool.

Sprawling on the fringes of many U.S. cities can be found huge compounds with rows of nondescript hangers, wide-open runways and planes methodically queuing up to move the masses to places far and wide. This image pretty much sums up the extent of experience most people will ever have with airports.

Here at CultureSpan Marketing, it’s pretty clear that we’re students of culture and beyond that, how the Hispanic market segment is helping to change the face of marketing and advertising as we know it. That being said, most of us are also fans of football, what we could consider the great American pastime.

The intangible nature of defining a culture and the formation of attitudes that stem from it can be difficult to measure, but we were up for the challenge when we designed our market research study titled, Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.

When our client, El Paso International Airport (EPIA), informed us that an entirely new airline would be providing their low cost, non-stop flight service from El Paso to some awesome destinations, we weren’t the least bit surprised.

It’s no secret that the Hispanic population continues to grow along with its collective wallet. While there are many reports that discuss this spending power and the overall influence of the demographic, many companies are still failing to market to U.S. Hispanics. As a result, they’re potentially losing out on quite a bit of revenue.