WHAT SPARKS OUR INTEREST

If you're in the travel and hospitality industry and would like to target Hispanic travelers in your next campaign, then you've landed in the right place. In this article we'll examine how Hispanic travelers make their travel plans, why they are traveling and where they are traveling to.

As you may have seen by now, this past holiday season we treated our clients and vendors to Spanny Awards as holiday gifts. Each Spanny included recognition of their stellar skills plus movie tickets and a tall, chocolatey Spanny to top it all off.

This approach has become prevalent in digital media and is especially pertinent when considering marketing to the Hispanic population. There are several things to be aware of when developing any social media campaign. 

Every holiday season we send clients and vendors gifts to show how much we appreciate them throughout the year. 

The purpose of this guide is to help marketers understand the difference between straight up translation and transcreation. Understanding the difference between these two concepts will fundamentally change the way you market to Spanish-speaking audiences.

Technology has shifted the way consumers are connecting with brands and the way they buy. With so much information available at our fingertips, we’re becoming more educated about the things that interest us faster, which is a good thing.

Now that the buzz of the recent total eclipse has passed and its eventual hangover has finally subsided (except for those few proud souls who dared look directly into the abyss, despite warning to the contrary) we here at CS get a little misty thinking back to the day when so many of us across the U.S. were united as one in a singular mission;...

Every savvy marketer knows about the growth and power of the Hispanic market. However, it’s still underserved and many industries lack the funding, knowledge and strategy to pique the interest of this demographic.