WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
How to reach Hispanic Consumers Through Social Media
This approach has become prevalent in digital media and is especially pertinent when considering marketing to the Hispanic population. There are several things to be aware of when developing any social media campaign.
And This Year’s
Spanny Goes To...
Every holiday season we send clients and vendors gifts to show how much we appreciate them throughout the year.
Taking Back Cinco: A Holiday Overhaul
It’s that time of year again - Cinco de Mayo is almost here! While everyone imbibes the “spirit” of the holiday, we also want to pause and ponder about how this originally little celebrated day became co-opted into a day synonymous with partying and cerveza.
Valentine’s Day:
Yay or Nay?
Ahhhh… Valentine’s Day! A 24-hour period of potential amor, roses by the dozens, sweet love-laced confections and greeting cards scribbled with the spilled confessions of your heart. Just one question… sign you up or ship you out?
How To Become “El Jefe” of Snapchat: New Marketing Strategies For Hispanic Millennials
Snapchat’s marketing potential and rapid growth is still under the radar for most companies. Only two percent of all businesses are actually using Snapchat to connect with their audiences, despite its increasing popularity, especially amongst the 13 to 34 demographic. Throw in an environment which already has highly engaged consumers and it's easy to understand why Snapchat is such an ideal social network tool.
Digital Marketing Trends For 2016 & Holiday Marketing Tips
Digital marketing changes at a fast pace. What worked for your business last year can hardly be applied today. Our infographic will help you with what's currently trending and how to prepare for this holiday season.
Taco Emoji: Uncomfortable in Its Shell.
The new taco emoji came out recently – but like most people, we weren’t very happy with it. First of all, a hard shell taco doesn’t represent what an authentic taco really is, and it definitely shouldn’t have tomato, lettuce or cheddar cheese as toppings either.
Make Up Your Own Cinco de Mayo?! No Way, Jose!
Nearly every night before I crash out, I go through my routine “I swear this is the last one” late night social media scroll. On one of those recent nights, I came across a Jose Cuervo Facebook post that began with the following text: “Don’t know what #CincoDeMayo is actually about?”