WHAT SPARKS OUR INTEREST

It’s that time of year again - Cinco de Mayo is almost here! While everyone imbibes the “spirit” of the holiday, we also want to pause and ponder about how this originally little celebrated day became co-opted into a day synonymous with partying and cerveza.

Ahhhh… Valentine’s Day! A 24-hour period of potential amor, roses by the dozens, sweet love-laced confections and greeting cards scribbled with the spilled confessions of your heart. Just one question… sign you up or ship you out?

Snapchat’s marketing potential and rapid growth is still under the radar for most companies. Only two percent of all businesses are actually using Snapchat to connect with their audiences, despite its increasing popularity, especially amongst the 13 to 34 demographic. Throw in an environment which already has highly engaged consumers and it's easy to understand why Snapchat is such an ideal social network tool.

Every once in a while (and generally more often than that), an advertisement or a sign in a store will incorrectly pair historical Mexican figures with historical Mexican events. Whether it’s 5 de mayo, 20 de noviembre or even today’s 16 de septiembre, there always seems to be some kind of mix-up. 

Here at CultureSpan Marketing, it’s pretty clear that we’re students of culture and beyond that, how the Hispanic market segment is helping to change the face of marketing and advertising as we know it. That being said, most of us are also fans of football, what we could consider the great American pastime.

Digital marketing changes at a fast pace. What worked for your business last year can hardly be applied today. Our infographic will help you with what's currently trending and how to prepare for this holiday season.

A salty rim with crushed ice, some freshly squeezed lime juice, orange liqueur and your favorite tequila. Ahhh, yes... the margarita! A combination of mouth-watering flavors that are as timeless as its origin. This classic beverage has many versions of the story pertaining to how it was created and we’ve collected a few of them to share with you on this Cinco de Mayo.

When I first heard the term “Total Market” in early 2013, I initially thought it was just a trendier way to refer to the General Market in the U.S. Boy, was I wrong!