WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
First comes culture.
Then comes language.
Marketing correctly to Hispanics.
It was recently announced that there are now more Spanish speakers in the United States than in Spain.
Transcreate Your Marketing Strategy… It’s Time to Get Real.
Its been some time since we posted our first of three articles about introducing a Hispanic perspective to your marketing strategy, and honestly while I was preparing this second article the entire industry was kicking into overdrive… no, more like hyper drive.
How to Transcreate Your Marketing Strategy
Transcreating your marketing strategy is a multi-tiered process — one that begins with understanding why it's so worth the investment. In this article, I list some ideas on how to begin evaluating your Hispanic opportunity and present it to the people signing off on the marketing budget.
Your Website is in English but Does it Speak Spanish?
Finally! Your new website has been launched. There was some back and forth along with the occasional hiccup but that puppy is ready for some browsin’. You’ve got a slick design, the rotating banner ads look pretty cool and the links work wonderfully. It even shows up pretty nicely on mobile devices, too!
Is the Mascot for El Paso's Triple-A Baseball Team Really A Stereotype?
The El Paso Chihuahuas.
It’s the recently announced name of this West Texas town’s new Triple-A baseball team, and there weren’t many El Pasoans yapping with excitement about the reveal.
Georgia on My Mind
There are more than 1,400 miles between the CultureSpan Marketing headquarters in El Paso, Texas and rural Georgia. But in my mind, we might as well be vecinos. Heck, maybe even kindred spirits.
Hispanic Growth is Big for Business
Demographic analysis of the U.S. Hispanic population keeps producing numbers that are staggering and should not be underappreciated. With so much research continuing to confirm the growth, sustainability and economic clout of the U.S. Hispanic consumer, it is imperative that businesses, brands and the agencies that represent them embrace the facts and join the fiesta.