WHAT SPARKS OUR INTEREST

Every savvy marketer knows about the growth and power of the Hispanic market. However, it’s still underserved and many industries lack the funding, knowledge and strategy to pique the interest of this demographic. 

It’s that time of year again - Cinco de Mayo is almost here! While everyone imbibes the “spirit” of the holiday, we also want to pause and ponder about how this originally little celebrated day became co-opted into a day synonymous with partying and cerveza.

Reaching the Hispanic community demands more than just a one-size-fits-all approach to marketing. Although many may think this notion is Marketing 101, there are entire industries that prove otherwise as many have yet to begin dipping their dollars into the market. 

Snapchat’s marketing potential and rapid growth is still under the radar for most companies. Only two percent of all businesses are actually using Snapchat to connect with their audiences, despite its increasing popularity, especially amongst the 13 to 34 demographic. Throw in an environment which already has highly engaged consumers and it's easy to understand why Snapchat is such an ideal social network tool.

When it comes to building business, it seems we’re all looking for the newest, fastest and most effective way to get the job done. Inbound marketing, outbound marketing, marketing automation, SEO… You name it – we’ve researched it. The list of client conversion tools at our disposal goes on and on, and we’re implementing a few with good results. 

Here at CultureSpan Marketing, it’s pretty clear that we’re students of culture and beyond that, how the Hispanic market segment is helping to change the face of marketing and advertising as we know it. That being said, most of us are also fans of football, what we could consider the great American pastime.

The intangible nature of defining a culture and the formation of attitudes that stem from it can be difficult to measure, but we were up for the challenge when we designed our market research study titled, Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.

It’s no secret that the Hispanic population continues to grow along with its collective wallet. While there are many reports that discuss this spending power and the overall influence of the demographic, many companies are still failing to market to U.S. Hispanics. As a result, they’re potentially losing out on quite a bit of revenue.