WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Nine Reasons Why You Should Work with
an Agency… Plus One.
When it comes to building business, it seems we’re all looking for the newest, fastest and most effective way to get the job done. Inbound marketing, outbound marketing, marketing automation, SEO… You name it – we’ve researched it. The list of client conversion tools at our disposal goes on and on, and we’re implementing a few with good results.
How well do you know your Mexican historical figures?
Every once in a while (and generally more often than that), an advertisement or a sign in a store will incorrectly pair historical Mexican figures with historical Mexican events. Whether it’s 5 de mayo, 20 de noviembre or even today’s 16 de septiembre, there always seems to be some kind of mix-up.
Football Meets Culture: An L.A. Rams Fan Package
Here at CultureSpan Marketing, it’s pretty clear that we’re students of culture and beyond that, how the Hispanic market segment is helping to change the face of marketing and advertising as we know it. That being said, most of us are also fans of football, what we could consider the great American pastime.
Marketing to Hispanics: Is Your Industry Missing Out?
It’s no secret that the Hispanic population continues to grow along with its collective wallet. While there are many reports that discuss this spending power and the overall influence of the demographic, many companies are still failing to market to U.S. Hispanics. As a result, they’re potentially losing out on quite a bit of revenue.
Pharma Challenged to Include Hispanics in Clinical Trials
A 2016 Pew Research Center study predicts the upcoming presidential election will see the highest ethnic and racial diversity in history. The recent growth in Hispanic eligible voters is undoubtedly a direct result of the charged rhetoric of the presidential campaign. As immigration reform has dominated mainstream debate, Hispanics have been targeted in verbal – and sometimes physical, attacks that have mobilized communities across the U.S.
Casinos Double Down with Hispanic Engagement
If you could create the perfect manual for recruiting Hispanic members to your players club, complete with insights that would make them feel valued and help retain their loyalty for years to come, it might include some seemingly counter intuitive instructions, like directing associates to not ask them to place their bets.
Transcreation: A Tale of Meaning and Emotion
Translation only converts words from a source language into a target language, but it does pay attention to grammar and syntax. So while the resulting message may end up reading well, there’s a risk of losing its true meaning and emotion, letting escape the opportunity for a brand to create a strong connection with consumers who speak the other language.
Hi, My Name is Total Market, and I’m an Enigma.
When I first heard the term “Total Market” in early 2013, I initially thought it was just a trendier way to refer to the General Market in the U.S. Boy, was I wrong!