WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Credit Unions vs. Banks: Dueling Headlines Part II
In Part I of our series on Dueling Headlines, we saw that research from the American Customer Satisfaction Index (ACSI) stated that credit unions set an all-time record for customer satisfaction. In the following article you’ll see how banks came back with some favorable data to offset the perception. Same story. Different outcome.
Credit Unions vs. Banks: Dueling Headlines Part I
Six different studies. Six different outcomes. Over the course of the next few weeks, we’ll explore how data interpretation and well-crafted headlines can be used to sway public opinion for or against banks or credit unions. It’s interesting to see how research developed with the same intent can have totally different outcomes.