WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Nine Reasons Why You Should Work with
an Agency… Plus One.
When it comes to building business, it seems we’re all looking for the newest, fastest and most effective way to get the job done. Inbound marketing, outbound marketing, marketing automation, SEO… You name it – we’ve researched it. The list of client conversion tools at our disposal goes on and on, and we’re implementing a few with good results.
Sending Health Information to Hispanics? Choose Your Media Wisely.
The intangible nature of defining a culture and the formation of attitudes that stem from it can be difficult to measure, but we were up for the challenge when we designed our market research study titled, Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.
Digital Marketing Trends For 2016 & Holiday Marketing Tips
Digital marketing changes at a fast pace. What worked for your business last year can hardly be applied today. Our infographic will help you with what's currently trending and how to prepare for this holiday season.
Marketing to Hispanics: Is Your Industry Missing Out?
It’s no secret that the Hispanic population continues to grow along with its collective wallet. While there are many reports that discuss this spending power and the overall influence of the demographic, many companies are still failing to market to U.S. Hispanics. As a result, they’re potentially losing out on quite a bit of revenue.
Pharma Challenged to Include Hispanics in Clinical Trials
A 2016 Pew Research Center study predicts the upcoming presidential election will see the highest ethnic and racial diversity in history. The recent growth in Hispanic eligible voters is undoubtedly a direct result of the charged rhetoric of the presidential campaign. As immigration reform has dominated mainstream debate, Hispanics have been targeted in verbal – and sometimes physical, attacks that have mobilized communities across the U.S.
Shifting Trends in Diabetes Testing Among Hispanic Millennials
A few months ago I had the honor of delivering a talk at the statewide Multicultural Health Conference held in Minneapolis, Minnesota. The talk focused on the first data extraction from a consumer research study developed by CultureSpan Marketing in partnership with MerKadoTeknia Research and Consulting titled, “Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.”
Hispanics are En Línea,
But Are They Part of Your Target Audience?
The one thing that’s certain about digital media is that nothing is ever certain. It’s a universe that’s always in constant motion and change. Every few weeks, it seems, there are new platforms making their debut in the hopes of dominating consumer engagement and becoming the next big digital trend.
The Margarita: A Lime and Tequila Mixed Mystery
A salty rim with crushed ice, some freshly squeezed lime juice, orange liqueur and your favorite tequila. Ahhh, yes... the margarita! A combination of mouth-watering flavors that are as timeless as its origin. This classic beverage has many versions of the story pertaining to how it was created and we’ve collected a few of them to share with you on this Cinco de Mayo.