WHAT SPARKS OUR INTEREST

This approach has become prevalent in digital media and is especially pertinent when considering marketing to the Hispanic population. There are several things to be aware of when developing any social media campaign. 

The purpose of this guide is to help marketers understand the difference between straight up translation and transcreation. Understanding the difference between these two concepts will fundamentally change the way you market to Spanish-speaking audiences.

Technology has shifted the way consumers are connecting with brands and the way they buy. With so much information available at our fingertips, we’re becoming more educated about the things that interest us faster, which is a good thing.

Every savvy marketer knows about the growth and power of the Hispanic market. However, it’s still underserved and many industries lack the funding, knowledge and strategy to pique the interest of this demographic. 

In all the research out there on acculturation, assimilation and multicultural communication, “code switching” and “frame switching” present some of the more interesting food for thought in the growing discipline of bicultural marketing.

Reaching the Hispanic community demands more than just a one-size-fits-all approach to marketing. Although many may think this notion is Marketing 101, there are entire industries that prove otherwise as many have yet to begin dipping their dollars into the market. 

Snapchat’s marketing potential and rapid growth is still under the radar for most companies. Only two percent of all businesses are actually using Snapchat to connect with their audiences, despite its increasing popularity, especially amongst the 13 to 34 demographic. Throw in an environment which already has highly engaged consumers and it's easy to understand why Snapchat is such an ideal social network tool.

Sprawling on the fringes of many U.S. cities can be found huge compounds with rows of nondescript hangers, wide-open runways and planes methodically queuing up to move the masses to places far and wide. This image pretty much sums up the extent of experience most people will ever have with airports.