WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Frame Switching, Code Switching and Transcreation
In all the research out there on acculturation, assimilation and multicultural communication, “code switching” and “frame switching” present some of the more interesting food for thought in the growing discipline of bicultural marketing.
Video Content: Keeping Quality Up and Costs Down
As video content production becomes more democratized, how can marketers keep quality up and budgets down.