Marketing insights, plane flights, and city sights…
The Bridge has it all!
2016 Spring Newsletter
Spring is officially here and the Sun City is living up to its name. In this issue of The Bridge, we shine some light on our recently completed and nationally aired tourism project, we demystify the Total Market approach, and go “all in” by helping casinos target Hispanic gamers. Our charming little newsletter is busting at the seams! So kick back, relax and happy reading.
CS takes flight with El Paso International Airport
Forgive the #DadJoke, but we’re flying high after winning a pitch to create a nationally aired
spot for El Paso International Airport! Check it out here – the view is amazing and there’s
never a baggage fee.
Hi, My Name is Total Market,
and I’m an Enigma.
By Humbo Garza
Our in-house marketing whiz, Humbo, provides insights on the Total Market approach and explains how it’s less buzz term and more blueprint for cross-cultural marketing success.
Casinos Double Down with Hispanic Engagement
By Manny Rodriguez
When marketing to a Hispanic audience, casinos can’t leave the success of their strategy to a roll of the dice. Here CS gaming guru Manny shares some winning insights. Lucky you!
Transcreation: A Tale of
Meaning and Emotion
By Humbo Garza
Need a little more clarity on how and why transcreation trumps translation? Check out this breakdown and never miss another opportunity to achieve cultural relevance with your intended target audience.
That CultureSpan Life
The CS familia is off to a killer start in 2016 and we’re just getting warmed up. This year’s mantra is go big - then go bigger! Branding apps, marketing our city and changing the face of casino marketing is all in a day's work for the CS crew. ‘Til next time CultureSpan fan!
