WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Casting Bad
I recently read that the main character of one of arguably the greatest TV dramas of all time was almost cast differently. I’m speaking, of course, about Bryan Cranston in the epic role of Walter White in AMC’s Breaking Bad.
Coca-Cola's Super Bowl Commercial - Not The Real Thing?
The Super Bowl. It’s a national pastime as American as baseball, apple pie and twerking. A day when we come together with family and friends for a total of four quarters to cheer or jeer a favorite team whichever team we despise the least. On this special day, millions of us throw eating regimens to the wayside as we scarf down hoagies, chicken wings, ribs and anything else that’ll fit in our bellies.
Boom Times in the Permian Basin Bring Unexpected Marketing Challenges
As the song says… “Warm winds blowing. Heating blue sky. And a road that goes forever.” That’s what most people think of when they envision rural west Texas. True. The roads are long and the sky goes on forever, but there is so much more to this part of the world than meets the eye.
Is the Mascot for El Paso's Triple-A Baseball Team Really A Stereotype?
The El Paso Chihuahuas.
It’s the recently announced name of this West Texas town’s new Triple-A baseball team, and there weren’t many El Pasoans yapping with excitement about the reveal.
Mike Matthews named Creative Director at CultureSpan Marketing
CultureSpan Marketing announced today that Mike Matthews, the firm’s long-standing Broadcast Producer, has been named Creative Director for the El Paso-based company.
Georgia on My Mind
There are more than 1,400 miles between the CultureSpan Marketing headquarters in El Paso, Texas and rural Georgia. But in my mind, we might as well be vecinos. Heck, maybe even kindred spirits.
Laster Group ahora es CultureSpan Marketing
Nos emociona poder compartir con usted esta gran noticia.
Después de más de 30 años, The Laster Group, una de las agencias de publicidad, mercadotecnia, internet y diseño mejor establecidas en El Paso, se ha reinventado para formar CultureSpan Marketing.
ABC and Univision Tie the Knot with Creation of Fusion
Fusion, the new network conceived by a union of ABC and Univision, is described as a meeting place for English-speaking Latinos bringing together different cultures, different voices and different viewpoints. For our team at CultureSpan, Fusion represents much more than a new Latino/Hispanic media opportunity. It validates something that we’ve been working on for over 33 years - culturally integrated media for mainstream viewing. No borders, no token stereotypes.