WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Can We Talk About the Problem with Using Stock Photos?
Let’s face it, stock photography has become easily accessible, cliché and far from original. If you’re planning on developing a campaign, you should think twice about using stock photography. I’m not going to completely bash stock photos, since they do have a time and place for their use. However, I’m going to discuss some of the problems that have emerged in today’s visual world because of them.
Frame Switching, Code Switching and Transcreation
In all the research out there on acculturation, assimilation and multicultural communication, “code switching” and “frame switching” present some of the more interesting food for thought in the growing discipline of bicultural marketing.
Donas de Dunkin'
Dunkin' Donuts definitely isn't our client but it doesn't mean we didn't have fun with a re-imagined rebranding!
Video Content: Keeping Quality Up and Costs Down
As video content production becomes more democratized, how can marketers keep quality up and budgets down.