WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Marketing to the Hispanic Traveler
If you're in the travel and hospitality industry and would like to target Hispanic travelers in your next campaign, then you've landed in the right place. In this article we'll examine how Hispanic travelers make their travel plans, why they are traveling and where they are traveling to.
The Spanny Love Continues!
As you may have seen by now, this past holiday season we treated our clients and vendors to Spanny Awards as holiday gifts. Each Spanny included recognition of their stellar skills plus movie tickets and a tall, chocolatey Spanny to top it all off.
How to reach Hispanic Consumers Through Social Media
This approach has become prevalent in digital media and is especially pertinent when considering marketing to the Hispanic population. There are several things to be aware of when developing any social media campaign.
And This Year’s
Spanny Goes To...
Every holiday season we send clients and vendors gifts to show how much we appreciate them throughout the year.
Download The Insider's Guide to Transcreation
The purpose of this guide is to help marketers understand the difference between straight up translation and transcreation. Understanding the difference between these two concepts will fundamentally change the way you market to Spanish-speaking audiences.
Digital Marketing Platforms
& Solutions
Technology has shifted the way consumers are connecting with brands and the way they buy. With so much information available at our fingertips, we’re becoming more educated about the things that interest us faster, which is a good thing.
Total Eclipse of the Art
Now that the buzz of the recent total eclipse has passed and its eventual hangover has finally subsided (except for those few proud souls who dared look directly into the abyss, despite warning to the contrary) we here at CS get a little misty thinking back to the day when so many of us across the U.S. were united as one in a singular mission;...
THREE EASY WAYS TO IMPROVE YOUR HISPANIC CONTENT MARKETING STRATEGY
Every savvy marketer knows about the growth and power of the Hispanic market. However, it’s still underserved and many industries lack the funding, knowledge and strategy to pique the interest of this demographic.