WHAT SPARKS OUR INTEREST
A thought, an idea, or a notion can all ignite the fire of creativity. Ours is a world in flux, constantly changing and evolving. Our goal is to expose ourselves to emerging trends, styles and technologies that better serve our partners. Here’s what catches our curiosity.
Find your spark.
Pharma Challenged to Include Hispanics in Clinical Trials
A 2016 Pew Research Center study predicts the upcoming presidential election will see the highest ethnic and racial diversity in history. The recent growth in Hispanic eligible voters is undoubtedly a direct result of the charged rhetoric of the presidential campaign. As immigration reform has dominated mainstream debate, Hispanics have been targeted in verbal – and sometimes physical, attacks that have mobilized communities across the U.S.
Shifting Trends in Diabetes Testing Among Hispanic Millennials
A few months ago I had the honor of delivering a talk at the statewide Multicultural Health Conference held in Minneapolis, Minnesota. The talk focused on the first data extraction from a consumer research study developed by CultureSpan Marketing in partnership with MerKadoTeknia Research and Consulting titled, “Understanding the DNA of the Mexican Hispanic Consumer: Decoding Attitudes and Beliefs Relating to Health-Seeking Behaviors.”
Hispanics are En Línea,
But Are They Part of Your Target Audience?
The one thing that’s certain about digital media is that nothing is ever certain. It’s a universe that’s always in constant motion and change. Every few weeks, it seems, there are new platforms making their debut in the hopes of dominating consumer engagement and becoming the next big digital trend.
Casinos Double Down with Hispanic Engagement
If you could create the perfect manual for recruiting Hispanic members to your players club, complete with insights that would make them feel valued and help retain their loyalty for years to come, it might include some seemingly counter intuitive instructions, like directing associates to not ask them to place their bets.
Transcreation: A Tale of Meaning and Emotion
Translation only converts words from a source language into a target language, but it does pay attention to grammar and syntax. So while the resulting message may end up reading well, there’s a risk of losing its true meaning and emotion, letting escape the opportunity for a brand to create a strong connection with consumers who speak the other language.
Hi, My Name is Total Market, and I’m an Enigma.
When I first heard the term “Total Market” in early 2013, I initially thought it was just a trendier way to refer to the General Market in the U.S. Boy, was I wrong!
Hispanic Consumers May Not Be as Faithful as You Think.
Some marketers still believe that once Hispanics bond with a brand, it’s for life – and that the brand basically transforms into a family heirloom.
Keep your brand alive and well in today’s multicultural America.
The Hispanic population in the United States is growing rapidly and has become a cornerstone to business success in our country.