Gabriel Acuña

We’ve come full circle to a clean slate of possibilities and resolutions… for however long they may last! While there’s a ton of excitement for what’s to come, we certainly can’t forget the highlights of 2022 and the CultureSpan team definitely had plenty.

As a bicultural and bilingual marketing firm headquartered in one of the largest border communities in the world, CultureSpan has helped innumerous clients develop dual language campaigns over the 40+ years we’ve been in business.

El Paso, Texas – CultureSpan Marketing is pleased to announce the promotion of Mike Matthews to President and Chief Creative Officer of the El Paso-based marketing and advertising firm.

How long does the average business last? The U.S. Bureau of Labor Statistics estimates that approximately two-thirds of small businesses will make it to two years. Around half of businesses will survive up to five years. In 2015, a group of scientists did their own research into the topic and estimated the lifespan to be approximately 10 years.

There’s hardly any aspect of the business world that hasn’t been affected by the COVID-19 pandemic, including marketing and advertising.

CultureSpan Marketing has promoted Perla Maldonado from Senior Media Buyer/Planner to Director of Media Services.

We are pleased to announce that our Creative Director, Mike Matthews, has been promoted to Vice President of Creative Services at the agency.

As you may have seen by now, this past holiday season we treated our clients and vendors to Spanny Awards as holiday gifts. Each Spanny included recognition of their stellar skills plus movie tickets and a tall, chocolatey Spanny to top it all off.

Every holiday season we send clients and vendors gifts to show how much we appreciate them throughout the year. 

It’s that time of year again - Cinco de Mayo is almost here! While everyone imbibes the “spirit” of the holiday, we also want to pause and ponder about how this originally little celebrated day became co-opted into a day synonymous with partying and cerveza.

Ahhhh… Valentine’s Day! A 24-hour period of potential amor, roses by the dozens, sweet love-laced confections and greeting cards scribbled with the spilled confessions of your heart. Just one question… sign you up or ship you out?

When our client, El Paso International Airport (EPIA), informed us that an entirely new airline would be providing their low cost, non-stop flight service from El Paso to some awesome destinations, we weren’t the least bit surprised.

Nearly every night before I crash out, I go through my routine “I swear this is the last one” late night social media scroll. On one of those recent nights, I came across a Jose Cuervo Facebook post that began with the following text: “Don’t know what #CincoDeMayo is actually about?”

This past Christmas, we gave our clients and friends the gift that gives all year! Take a sneak peek at our movie poster calendar pages.

We had a few students stop by our offices for their Shadow Day. We figured we’d do something a little different than what they expected.

Congratulations, fellow citizens! Our attention span is now less than that of a fish. According to the National Center for Biotechnology Information, the average attention span in 2000 was at twelve seconds.

Finally! Your new website has been launched. There was some back and forth along with the occasional hiccup but that puppy is ready for some browsin’. You’ve got a slick design, the rotating banner ads look pretty cool and the links work wonderfully. It even shows up pretty nicely on mobile devices, too! 

The Super Bowl. It’s a national pastime as American as baseball, apple pie and twerking. A day when we come together with family and friends for a total of four quarters to cheer or jeer a favorite team   whichever team we despise the least. On this special day, millions of us throw eating regimens to the wayside as we scarf down hoagies, chicken wings, ribs and anything else that’ll fit in our bellies.

The El Paso Chihuahuas.

It’s the recently announced name of this West Texas town’s new Triple-A baseball team, and there weren’t many El Pasoans yapping with excitement about the reveal.

CultureSpan Marketing announced today that Mike Matthews, the firm’s long-standing Broadcast Producer, has been named Creative Director for the El Paso-based company.