United Bank of El Paso del Norte – We Know What It Takes

The Project

A strong corporate identity is a key factor in developing a successful branding campaign. Fortunately, our client United Bank has just that. With a true sense of partnership and an honest approach to business banking, United Bank is that rare client truly practicing what they preach.

The Approach

United Bank’s success comes from their overarching belief in the community and spirit of entrepreneurship. There is no better evidence of this than the businesses large and small that got their start and maintain their own success with the help of United Bank. It’s these very same businesses that became the spotlight of our branding campaign.

To solidify our message, we crafted the creative tag of We Know What It Takes as a rallying call to all those potential business owners who want to make their dream a reality. The campaign launched with a cinematic :30 TV spot, and was supported with outdoor and print pieces.