Swiping For A Good Cause

The Project

Raiz Federal Credit Union has embarked on a heartwarming journey to connect community support with everyday spending. By launching the El Paso Children’s Hospital Spirit Debit Card, Raiz isn’t just offering a payment method — it’s providing a lifeline of support to the El Paso Children’s Hospital Foundation. The initiative is simple yet profound: with every swipe of the EPCH Spirit Debit Card, members contribute to lifesaving efforts without additional out-of-pocket donations.

Targeting community-conscious residents of El Paso over the age of 18, this campaign is designed to foster a culture of giving. The key message that resonates throughout is empowerment through transaction; the more members use their EPCH Spirit Debit Card, the more they aid in funding the vital operations of the El Paso Children’s Hospital. By seamlessly blending financial activity with philanthropy, Raiz promises cardholders the unique selling point of contributing to a noble cause with every non-PIN purchase, augmenting the core value of each transaction.

The Approach

We wanted our message to hit home, so we turned to the most powerful source we know: a real story. Enter Hailee, a warrior in her own right and a shining example of what the El Paso Children’s Hospital is all about. Her story of battle and victory against cancer puts a face to the cause, showing how every purchase with the Spirit Debit Card can help more kids like her.

Our narrative was clear and relatable, steering away from medical jargon and focusing on the real deal—people helping people. Through Hailee's eyes, we shared a story of hope and help, inviting our audience to be part of something bigger with every transaction. No fancy terms, just the powerful truth: using this debit card makes you part of a community that’s all about giving back and saving lives.

The Results

Following the campaign, the response from the El Paso community was nothing short of inspiring. The uptake of the EPCH Spirit Debit Card and the growing conversations around it signaled a victory not just for us, but for every child and family relying on the El Paso Children’s Hospital. It highlighted a significant shift towards community-driven support, with the card serving as a symbol of hope and unity.

Ready to launch your campaign? Reach out to Gabriel.Acuna@CultureSpanMarketing.com and we can start a conversation today.