Summer to dos: tan, beach, read The Bridge!
2018 Summer Newsletter
The summer of CS is in full swing, and we’re bringing the heat! This go round we talk some trash, share how to future-proof your Hispanic marketing, and take a trip back in time to explore our pop-culture roots. So dip your toes in, or dive head first and splash into this issue of The Bridge!
El Paso Water Illegal Dumping
Behavior Change Campaign
When we learned that over 140,000 pounds of trash was illegally dumped in our local waterways, we knew it was time to address the elephant in the room. Check out our multimedia behavior change campaign here »
Awaken Casino Revenue through Market Diversification
By Manny Rodriguez
When it comes to providing demo-winning insights, Manny is a sure bet. In this article he doubles down on the importance of marketing to the ever-growing Hispanic Market.
Future Marketing – Crossing the Cultural Divide
By Manny Rodriguez
Manny’s double dipping in this issue! Check out his two-fer and get woke to the cultural realities of the future face of marketing.
I Was Raised on Pop-Cultura
By Omar Chavez
Some might think that a healthy knowledge of pop-culture is only good for barstool trivia.
But, understanding the role that it can play in connecting with your Hispanic audience can help you become a culturally-nuanced marketing know-it-all.
That CultureSpan Life
As this issue draws to a close we’d like to give a special shout-out to, well...us. This summer CS turns cinco! A great team, great clients, and a great CS Fam like you make this anniversary all the more special. And hey, if you’re in the neighborhood, stop by and share a celebratory cerveza with us!
