El Paso Electric - A Smarter Kind of Energy Campaign

The Project

El Paso Electric is a national leader when it comes to providing clean, green and efficient power. So when we were tasked with maintaining awareness about their ongoing efforts, there was plenty with which to work. Coming off of the heels of their public imaging campaign, we wanted to maintain a strong presence with a tangible sense of the efforts being made to provide responsible power for today and tomorrow.

The Approach

With a renewed focus on solar energy and an investment in clean burning natural gas technology, El Paso Electric is providing, what we have branded as, A Smarter Kind of Energy. This idea became our theme and helped to create a unified message across all elements of the campaign. We launched with an upbeat :30 TV spot and supported this message with traditional media.

To take our viewer experience to the next level we also developed an educational and interactive landing page that features a fresh infographic presentation of the newest projects at El Paso Electric. And because we believe in bringing power to the people, we incorporated branded cell phone charging stations that can be placed prominently at El Paso Electric sponsored events.