Judy Peinado
CFO
“Do the best you can until you know better. Then, when you know better, do better.” - Maya Angelou
Meet Judy, our numbers guru with a flair for all things fiscal. She's our resident CFO who knows that marketing isn't just about creativity; it's also about counting the beans (and making them multiply). Her meticulous attention to detail ensures that every campaign takes center stage while keeping the balance sheets working in harmony.
When she's not crunching numbers, Judy's either conquering mountains (figuratively and literally), baking up a storm, or screaming at the TV while her favorite football teams vie for glory — NCAA and NFL, she loves them all. Around town, she’s indulging in the culinary delights of local gems like Barrio Eats and Drinks, Park Tavern, Pelican’s, and Corralito.
You might find it hard to believe, but this spreadsheet enthusiast has a rock 'n' roll soul, with a playlist that ranges from Tom Petty's timeless tunes to the gritty beats of 90s grunge rock. But don't be surprised to catch her swaying to the rhythm of Motown classics – a testament to her eclectic tastes.
So, what's her secret sauce for thriving in the whirlwind of marketing and advertising? Blame it on Darrin Stephens from "Bewitched." His cool job made quite an impression. And when she got her foot in the door of an ad agency, she knew this was her calling. The creative vibes, the breakneck pace — she lives for it.
Favorite free-time activities:
Spending time in the mountains, baking and watching football – NCAA and NFL
Favorite Bands/Musicians/Songs/Music Genre(s):
Tom Petty, Classic Rock, 90’s Grunge Rock and Motown
Favorite Movies:
Giant, To Kill a Mockingbird, Inglorious Basterds, Elf and Toy Story
Favorite Local Restaurants/Shops/Bars:
Barrio Eats and Drinks, Park Tavern, Pelican’s and Corralito
Favorite Sports Team:
New Orleans Saints
How Do You Like Your Coffee, Tea, or other preferred beverage?
Coffee – Piping Hot! With Half & Half and a pinch of Splenda
Favorite Snack and Time of Day for It
Chips and Salsa – late afternoon/evening and animal Crackers – with my coffee in the morning
Window Seat, Middle Seat or Aisle Seat and why:
Window Seat – I like to look out during take off and landing. I don’t have to keep getting up to let other passengers go to the bathroom.
Top Three Vacation Destinations:
New Orleans, San Diego and Colorado
When you were a kid, what did you want to be when you grew up?
CFO of an Advertising Agency - J/K, a teacher
What attracted you to or what do you love about working in marketing and advertising?
Watching Darrin Stephens on Bewitched – I thought he had a really cool job.
When I got my first job at an advertising agency, I knew immediately that I was hooked and wanted to do this from then on. I love the creative atmosphere and the fast pace.
What approach or philosophy do you apply to your profession?
While most of my co-workers spend their day looking at the “big picture” of marketing, I know that my role requires me to look beyond that and pay attention to detail. That’s very critical in my line of work, and I strive to do it well.
